why Jelly Belly beans taste so good



Sometimes a flavor must be recalled: Grandma’s Pumpkin Pie flavor, for instance, is back in development, because it turns out that nobody’s grandma makes pumpkin pie in exactly the same way. Occasionally, the scientists’ success overtakes them, as when an experimental four-cheese pizza bean managed to empty a whole mixing room with its noxious smell. But even disasters can redeem themselves: with the release of the company’s Beanboozled novelty line, cheese pizza, with a few tweaks, became barf. “They sell like hotcakes,” Brasher says.

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