Apparently paris hilton freshens her whoretastic mouth with it. The thing about it is that it is supposed to last forever. Well it actually does. And being sugar free, it is chok full of bitching chemicals. I have always wanted a third testicle, third nipple, third eye, extra wang, you get the picture. I figure chewing this gum might just let me live that dream.
It is not so much an amazing flavor that lasts forever, (although it does seem to last a bit) but more of a pepermint/spearmint chemical burn that says “hey look at me, feel me burning your tongue, move me around in your mouth so you can spread the burning love.