I have purchased this bacon at the Haymarket farmers market. I saw it at Ideal and had to pick some up. They make pretty decent bacon. It seems the cuts vary often, which I cannot blame them too much for. They smoke it pretty well as you can see in the dark outer edge in the pics. They do not cure with water and use a bit of brown sugar. It did not seem cured enough. The aroma before cooking was very smoky and sweet. After cooking I would say it is very high quality, but lacking a bit. More time curing and in the smoker would make it shine.
Still pretty darn tasty and slays any water cured bacon with ease. It made my salad much better. I will purchsase again for sure. Would make a nice sammich bacon.