It comes in a specially designed cardboard sleeve to maintain the integrity of the cheese coating. Sharron mentioned that it keeps the cheese dust off the food makers hands. When I asked if they had been busy she said it had been insane and they were finally getting a break. I got two dortaco supremes and both had pretty flimsy shells. You can smell it when you go to take a bite, but the flavor is not very noticeable. I would still only eat dortacos if they are offered. Plain shells just do not do it for me anymore. DORTACO 4 LYF.