beer in a box?
MillerCoors, the second-largest U.S. brewer by revenue, has begun testing the 1.5-gallon “Home Draft” for its biggest brands — Miller Lite and Coors Light — in about a half-dozen cities, including Dallas, Phoenix and San Diego. The boxed product, which is designed to fit into refrigerators for drinkers to consume periodically, rather than for one-time party use, comes amid packaging overhauls by the U.S. units of Heineken NV and Anheuser-Busch InBev NV.
Seems Newcastle will come in the heinekin kegs here soon too.
Sweet… me loves the Newcastle! mmmmm
Comment by ray — July 31, 2009 @ 7:54 am